We Buy “The Why”
“And the Golden Globe for the best podcast adapted show goes to…” could be a phrase we will all be hearing in the near future. In fact, I believe I may have heard an early rendition of it on the most recent awards broadcast.
I marvel at the juxtaposition of billionaire Steve Jobs and his mammoth, international corporation Apple having invented the iPod which ultimately gave power to the lowly individual to change the world.
With a single device, one can record an “iPodcast” and their lone voice could be heard around the globe at any time. It is this rugged individualistic counter-culture ability that gave Apple its appeal to its consumers. However, I find it ironic that the Apple Corporation, being a huge international conglomerate, has empowered the individual to change the world.